Author: Aisha Malik

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Disney hits Google with cease-and-desist claiming ‘massive’ copyright infringement

Disney sent a cease-and-desist letter to Google on Wednesday, alleging that the tech giant has infringed on its copyrights, Variety reports.

Disney is accusing the tech giant of copyright infringement on a “massive scale,” claiming it has used AI models and services to commercially distribute unauthorized images and videos, according to the letter seen by Variety.

“Google operates as a virtual vending machine, capable of reproducing, rendering, and distributing copies of Disney’s valuable library of copyrighted characters and other works on a mass scale,” the letter reads. “And compounding Google’s blatant infringement, many of the infringing images generated by Google’s AI Services are branded with Google’s Gemini logo, falsely implying that Google’s exploitation of Disney’s intellectual property is authorized and endorsed by Disney.”

The letter alleges that Google’s AI systems infringe characters from “Frozen,” “The Lion King,” “Moana,” “The Little Mermaid,” “Deadpool,” and more.

Google didn’t confirm or deny Disney’s allegations but did say it will “engage” with the company. “We have a longstanding and mutually beneficial relationship with Disney, and will continue to engage with them. More generally, we use public data from the open web to build our AI and have built additional innovative copyright controls like Google-extended and Content ID for YouTube, which give sites and copyright holders control over their content,” a spokesperson said.

Disney’s move comes the same day that it signed a $1 billion, three-year deal with OpenAI that will bring its iconic characters to the company’s Sora AI video generator.

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Google’s AI try-on feature for clothes now works with just a selfie

Google is updating its AI try-on feature to let you virtually try on clothes using just a selfie, the company announced on Thursday. In the past, users had to upload a full-body picture of themselves to virtually try on a piece of clothing. Now they can use a selfie and Nano Banana, Google’s Gemini 2.5 Flash Image model, to generate a full-body digital version of themselves for virtual try-ons.

Users can select their usual clothing size, and the feature will then generate several images. From there, users can choose one to make it their default try-on photo.

If desired, users still have the option to use a full-body photo or select from a range of models with diverse body types.

The new capability is launching in the United States today.

Image Credits:Google

Google first launched the try-on feature in July, allowing users to try on apparel items from its Shopping Graph across Search, Google Shopping, and Google Images. To use the feature, users need to tap on a product listing or apparel product result and select the “try it on” icon.

The move comes as Google has been investing in the virtual AI try-on space, as the company has a separate app dedicated specifically to that purpose. The app, called Doppl, is designed to help visualize how different outfits might look on you using AI.

Earlier this week, the tech giant updated it with a shoppable discovery feed that displays recommendations so users can discover and virtually try on new items. Nearly everything in the feed is shoppable, with direct links to merchants.

The discovery feed features AI-generated videos of real products and suggests outfits based on your personalized style. While some may not be fond of an AI-generated feed, Google likely views it as a way to showcase products in a format that people are already familiar with, thanks to platforms like TikTok and Instagram.

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Disney signs deal with OpenAI to allow Sora to generate AI videos featuring its characters

The Walt Disney Company announced on Thursday that it has signed a three-year partnership with OpenAI that will bring its iconic characters to the company’s Sora AI video generator. Disney is also making a $1 billion equity investment in OpenAI.

Launched in September, Sora allows users to create short videos using simple prompts. With this new agreement, users will be able to draw on more than 200 animated, masked, and creature characters from Disney, Marvel, Pixar, and Star Wars, including costumes, props, vehicles, and more.

These characters include iconic faces like Mickey Mouse, Ariel, Belle, Cinderella, Baymax, and Simba, as well as characters from Encanto, Frozen, Inside Out, Moana, Monsters, Inc., Toy Story, Up, and Zootopia. Users will also be able to draw on animated or illustrated versions of Marvel and Lucasfilm characters like Black Panther, Captain America, Deadpool, Groot, Iron Man, Darth Vader, Han Solo, Stormtroopers, and more.

Users will also be able to draw on these characters while using ChatGPT Images, the feature in ChatGPT that allows users to create visuals using text prompts.

The agreement does not include any talent likenesses or voices, Disney says.

“The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works,” said Disney CEO Bob Iger in a statement.

Disney says that alongside the agreement, it will “become a major customer of OpenAI,” as it will use its APIs to build new products, tools, and experiences, including for Disney+.

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“Disney is the global gold standard for storytelling, and we’re excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content,” said Sam Altman, co-founder and CEO of OpenAI, in a statement. “This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and help works reach vast new audiences.”

It’s worth noting that Disney has sued the generative AI platform Midjourney for ignoring requests to stop violating its intellectual property rights. Disney also sent a cease-and-desist letter to Character.AI, urging the chatbot company to remove Disney characters from among the millions of AI companions on its platform.

Disney’s agreement with OpenAI indicates the company isn’t fully closing the door on AI platforms.

Ref link: Disney signs deal with OpenAI to allow Sora to generate AI videos featuring its characters